As a reader of this blog you will recall a book review I did of Reflections of a Successful Wallflower by event planner and business owner Andrea Michaels. You may read it here. I was so impressed with the book that I asked Andrea if she would consider doing a book giveaway and a guest post.
Andrea enthusiastically agreed to the giveaway
and to prepare a post based on the future of event planning.
Andrea sent me a link to her blog wherein she wrote of an exciting and new mini-campaign her company, Extraordinary Events, planned. 15 events, spanning 5 cities, it was mini-campaign of gastronomic delight. You must read the entire article on her blog to fully appreciate the magnitude of it all.
Of this event and others Andrea sees as the current trend taking over the special events industry, Andrea remarked:
"We call these hybrid events and they are the wave of “now”…not the future…because the future will embrace even more changes in how we perceive events and then execute them. It’s no longer a world of for-no-reason-themed parties where a luau might take place in Des Moines or a Hollywood party in Chicago. Or a product launch with 1,000 people sitting in rapt attention for product specialists to present a power point. Now it’s about social media and experiencing events and products in an entirely new way. So, being very much in the “now” we have captured what is happening in today’s world and thus the “Wanderlust” campaign across the U.S. was born. Radical to many but intriguing, inspirational, motivational and effective."
ABOUT THE BOOK:
"Reflections of a Successful Wallflower has invaluable advice for the event planner, the business person and the average reader alike because most of what she shares can be transferred to our daily lives. She is inspirational, humble, smart and funny and writes an incredible memoir/guide that will have you laughing and shaking your head in disbelief." (My Bookshelf book review)
"Reflections of a Successful Wallflower is an entertaining read for all; well worth your time for the lessons and the entertaining value therein." (My Bookshelf book review)
******Now the giveaway!!******
One lucky winner, USA or Canada, will receive a copy of Andrea's book
"Reflections of a Successful Wallflower."
This contest will run now until the 21st of August,
with the winner being selected by Random.org on August 22nd.
You must be a GFC follower of this blog to participate. That's it.
So, leave a comment below with your email address and your GFC name.
Winners will be emailed and will have 48 hours to respond.
EE (Extraordinary Events) is excited to announce the launch of its new blog about the special events industry. Located at http://worldofextraordinaryevents.blogspot.com, the blog will offer news, education and general event tidbits from company president Andrea Michaels and the EE team. For information on Extraordinary Events please visit www.extraordinaryevents.net.