"No one can be lonely who has a book for company." ~ Nelle Reagan

Tuesday, January 10, 2012

Books and Lifestyle Products - the way of the future bookstore

Indigo Books focus to include more lifestyle products. What does this mean for the future of books? Read more here:

While this article seems unfair and biased (there is no comment from Ms Reisman regarding the content of the article), it is very clear that the future of the bookstore is changing.  Ms. Reisman can foresee this change as inevitable and is preparing for it.

Books as a lifestyle product.  When you read, do you not curl up with a comfy throw?  Light a candle or two?  Put on some music or light a fire in the hearth?  How about your favourite drink, hot or cold, situated nearby?  Every comfort imaginable is available at your fingertips so all you have to do is sit back, relax, and indulge in the ages old pleasure of a good book (or ebook as the case may be).  Can you ask for anything more?  How about a store, a lifestyle store, that offers all that?  Simple luxuries.

Do you have a favourite store that offers all this and the latest and greatest bestsellers available?  Going on a trip?  How about a travel guide? Or perhaps a self-help book, or all the components necessary to get into that yoga program you promised yourself?  What if there were one place you could get all that...and more?

That's what one book store chain has done and continues to do.

After reading this article in Macleans, please come back here and tell me what you think. Do you like the idea of lifestyle products in bookstores?  Might this enhance book sales?  Would you shop there more frequently because that store offers gift items, throws, candles, hostess gifts, entertaining extras, decorative accessories, toys and....books too?

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